ABOUT
JAMES
James St Louis is a seasoned creative professional, Menswear enthusiast, and menswear model. With over a decade of experience, he has built a reputation for elevating both brands and personal style. His work spans renowned companies like Zumba, Chewy, and BSN, while also modeling and creating menswear content for iconic brands like Express, Timex, Daniel Wellington, and Ralph Lauren.
James’ unique blend of design expertise and a passion for helping busy fathers transform their image is at the heart of everything he does.
JAMES' MISSION
After years of navigating the 9-to-5 grind as a brand designer, shaping global brands, and contributing to innovative startups, James found himself burned out and uncertain about his future. Whether crafting resumes for job seekers or inspiring men through menswear, his journey has always been fueled by a desire to help others present their best selves. Yet, juggling these responsibilities alongside fatherhood led to exhaustion and confusion about his true direction.
In 2021, James had a breakthrough. He realized that his passion for presentation was the common thread connecting all his work. Whether online, at work, or in his community, he recognized the power of presenting oneself with confidence and authenticity. This newfound clarity ignited his purpose: to help men elevate their image, build confidence, and open new doors.
By 2022, his mission became clear: to empower men to break free from stereotypes and present their best selves to the world.
Through personalized branding and styling services, James is committed to help leaders and entrepreneurs use their image to build trust, stand out as an authority, and attract bigger opportunities.
EXPERIENCE
- First-generation Haitian
- BFA degree in Graphic Design
- Brand Designer
- Menswear Enthusiast
- Content Creator
James St Louis is a husband, father, brand designer, and image strategist helping men align their style and brand with their vision, so they show up with confidence, earn trust faster, and attract the right opportunities.
Bridge Beyond Newsletter
Monthly insights on presence, purpose, and personal leadership. I share honest stories, timeless style principles, and mindset tools for men building with vision and values.
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